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. people do not change what they do based on what they know. the change what they do, based on how they feel. when we appreciate that insight we think of the effort -- within differently about delivering certain messages. the message has to be delivered with carey energy, it does not matter how people hear the at -- with care and energy, it does not matter how people hear the message. we have to make it easy for people to do the right thing. we have to grease the road to success. about 20% extra brani energy is required to think to come up with a new idea. we do not want to spend that energy wistfully. it is not because people are dumb or foolish, it is our natural human desire not to have to reinvent the wheel every day. that is why i think we can make things easier. let me show you a slide on numbers of mortality. this is a pretty good estimate of premature mortality causes. some of them are genetic, some environmental. look at the purple part of this graph, bad as medical access. that is the reality that not having access to health care is like having a ship coal and oil into do
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